REV Announces Spike rebranding to Paramount Network
Starting January 18th, Spike and Viacom will rebrand the Spike programming service to Paramount Network, located on REV channel 453. Viacom describes Paramount Network as a “general entertainment destination focused on delivering bold, original, premium-quality scripted network series, specials and events.”
While this is not a movie channel, subscribers can expect to see a reference to the “heritage of Paramount Pictures for a halo effect, using cinematic tools of the trade for the net’s promotion, complete with fonts and camera angles familiar to film buffs.” The rebrand is set to launch with a live, hour-long version of the massive hit Lip Sync Battle. According to Adweek, “Niels Schuurmans, CMO for Paramount Network, TV Land and CMT said, “This is a reinvention. It’s a dramatic shift in attitude and programming. It’s a big, bold move.”
Questions regarding this change may be directed to firstname.lastname@example.org, by calling toll free at 1-242-300 2200 or via Whatsapp at 738 – 9060.