REV takes customer centric approach to repackaging
REV seeks to introduce new TV packaging for the first time in over a decade.
On January 25th 2021, REV launched a campaign entitled ‘Imagine’ to invite customers and the general public to give their feedback on a proposed repackaging of REVTV and to join an even broader conversation about the future of television in The Bahamas.
Mrs. M’khel Ferguson [REV Product Lead] spoke about the company’s decision to repackage its TV offering saying, “We took a closer look at the needs, wants and viewing patterns of our subscribers and came to the conclusion that it was time to repackage our TV offering. We are constantly seeking to offer our customers value for their money and we are confident that the new packages we have presented will offer users more control, easier access to premium content and ultimately equate to more savings, which benefits everyone. This public education campaign is the first step in making this repackaging a reality. We cannot make this happen without support from consumers so we are inviting them to engage with us directly.”
The major tenants of the repackaging center around shifting from assorted packages to genre-based TV packages, reducing paywalls between consumers and premium content by shifting package requirements and moving premium content to introductory packages.
The public engagement is taking place various platforms including: randomized consumer focus groups, digital surveys and a special virtual forum being held on February 24th. Both the surveys and virtual forum are open to the public and interested persons can visit www.rev.bs/imagine to either take the survey or register for the virtual forum. Registrants will receive a special link 72 hours prior to the event.
“I want to personally ask our customers and members of the general public to engage with us on this important conversation. We truly believe that our customers will benefit from this overhaul and we are eager to hear from them.” Mrs. Ferguson concluded.
Persons who are interested in learning more about the Imagine campaign and the future of REVTV are encouraged to visit www.rev.bs/imagine for details and the latest information.